5 things you need for your marketing strategy

5 things you need for your marketing strategy
5 things you need for your marketing strategy – Image copyright Photo by SevenStorm Pixels

Many trainers and coaches don’t have a marketing strategy. What about you?

Why not?

Perhaps it’s not your natural strength, but you have to be able to market yourself so you can find people who need what you do.

So how do you market yourself right now?

Is it via:

  • Public speaking?
  • LinkedIn posts?
  • Videos?
  • Email marketing?

For me, it’s all of these things and more.

So, today I’m going to give you 5 marketing tips to help you build your go-to marketing strategy.

When you have these 5 things in place, you are going to be in a position to target and communicate with the right people so you can attract more paying clients for your programs and subsequently make more money!

Check out today’s episode now!


Why do I need a marketing strategy?

Before you can sell, you must establish your market. Do you agree?

We all need a marketing strategy. But here’s the truth, most of us would rather leave the marketing to someone else, or we just don’t bother with it because it doesn’t seem exciting or even necessary.

Now, unless you’re clear about who your market is, you’re going to waste lots of time and money and lose things like that which can’t be replaced, time is of course extremely precious.

Trial and Error

So this is going to take some work to get right, but it’s all practice. That’s the good news. No one writes the perfect go-to marketing strategy.

Sometimes you bumble along and you figure things out. You make mistakes. You try something else. You tweak it and you try something new or you take what you’re doing but make it somehow different or you involve other people.

Take-aways you don’t want to miss

  • Outsource – use other people’s skill sets
  • Benefits of finding a niche
  • How to find out more about your ideal clients
  • Steps to create that winning strategy

Some resources for you

Natasha Vilaseca – YouTube Channel
Jade Luke – Google ads podcast episode
Sharon Steed – Creating a Culture of Empathy talk

Check out the episode now!


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