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Catherine Pugh Training Business

Catherine Pugh

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Catherine Pugh is an independent workplace psychologist with a background in people development and HR spanning 20 years. She holds a BA in Psychology and an MSc in Business & Occupational Psychology. Having won an award in 2018 for her MSc research into virtual worker wellbeing, she is currently putting this insight to good use through supporting organisations across all sectors to embed healthy remote and hybrid working practices. She designs and delivers leadership/line manager development programmes and team-based interventions, often incorporating coaching, mentoring and psychometrics (Hogan/Strengthscope/MBTI) to build self-awareness and strengthen working relationships.
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Growing our L&D Practice
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  • 6 minute read

Growing our L&D practice in response to COVID

  • byCatherine Pugh
  • July 26, 2021
COVID has brought many changes to our lives and as L&D professionals, one change close to home is…
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Many of us selling our training and coaching are convinced that someone somewhere needs what we do and is willing to pay for it.
Many trainers and coaches don’t see themselves as marketers.
Have you a dream client?
Do you want to earn money from training and coaching live?
You have an idea for a program or a workshop so you do what many of us do.
Have you experienced virtual learning yet?
This week, I published my first book called Sales Coaching Essentials.
Gamification has been around as a term for a long time in the world of learning & development.
Today, I’m talking to Ajay Pangarkar in Canada and author of “The Trainers Balanced Scorecard: A Complete Resource for Linking Learning and Growth to Organizational Strategy”
I tend to stick to training private sector businesses.
Have you bid on any public sector training contracts?
Congratulations! You’ve won the training contract. It’s a nice piece of work and it’s the kind of program that you can deliver.
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