If you don’t communicate effectively then your leads aren’t going to convert to clients and you won’t win business contracts.
So how can you ensure you are communicating your message as clearly as possible?
My guest this week, Jessica Chen, is the CEO of Soulcast Media. Her company provides leadership communication workshops to elevate people’s speaking, improve productivity, collaboration and teach people how to communicate effectively.
Jessica is an Emmy Award winner, highly requested keynote speaker and has been featured in Forbes, Fortune, Entrepreneur, and Market Watch.
In this week’s episode you’ll learn the following, and more:
- How to find your true voice
- Ways to get work with big corporates using content
- Why quizzes can get people into your sales funnel
With the right marketing in place and the knowledge on how to communicate effectively you will see more conversions and growth than you ever have before!
Check out the episode now! And subscribe to get more episodes like this one! 
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With an intake form, the key is make it easy. You don’t want to make it complicated.
Jessica Chen – How I communicate effectively through my marketing
How do you make an easy by effective sales funnel? 🤔
“In order for me to capture data and get closer to working with visitors to my website, I have an easy intake form on there.
The reason it is easy is because I make my intake form into a quiz. Therefore, it’s fun and short for the person filling it in.
Anybody could go on to your website and see a little quiz that essentially encourages people to discover something about themselves.
The second part of my quiz goes to where you can talk about the details of the quiz with me.
So once people find their communication styles on my quiz, they go into a funnel of sorts where I actually give people specific advice depending on their answers, so it’s very curated.
Your quiz should be value driven to them.” ⬅️
Tailor your message to what people are seeing and what’s relevant to them.
Jessica Chen – How I communicate effectively through my marketing
How do you create visibility for yourself?
“I’m very fortunate because I get most of my speaking engagements purely just through marketing.
When I say marketing, it’s more about just posting content, talking about what you know, and constantly sharing your advice, giving free advice to people.
Once people see that, you get a reputation for looking like you know what you are talking about. That’s when you get more visibility. ⬅️
Then if somebody finds you organically, they already like you and want you vs. trying to pitch yourself to someone.
For me, LinkedIn has been my platform of choice, but that’s strategic because I’m trying to talk to business-minded folks. So I feel overall, it’s helped a lot.
I’m a LinkedIn learning instructor, too so that also helps create a lot of visibility.“
Take-aways you do not want to miss 👇
- Why you should turn one of your services into a membership
- Why you shouldn’t be afraid to show your vulnerabilities
- How Jessica found out what she really wanted to do
- How she started up Soulcast Media and found her passion
- Ways to show you are relatable
- How Jessica landed her first gig
- The breakthrough for Jessica to get in the door of a large corporate
- How to create an easy intake form to complement your sales funnel
- Using Convertkit for your sales funnel
- How you can maximize your revenue
Some resources for you
Courses: Jessica’s LinkedIn Learning courses
Take the quiz at the bottom of the page: What’s your communication style
LinkedIn: Connect with Jessica
Jessica’s Podcast: Communicating Confidently
Check out the episode today!
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Listen Again – What 5 things might you need from a marketing strategy? Listen again and find out as I guide you through my top 5.
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