Are you protected?
Thanks to the internet, your training content and other intangible assets are now accessible to global audiences and lucrative markets like never before.
That’s the upside. But the downside is that it’s increasingly easy for people to copy your ideas, steal your content and plagiarise your property. You may never find out until it’s too late.
So how do you protect your valuable training content? How do you ensure that your designs, presentations, guides and courses are protected? Listen to Kirsten Grant tell you how.
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Your slides, handouts, workbooks and ebooks are now more vulnerable to piracy, theft and plagiarism than ever before …Kristin Grant – Intellectual Property Attorney
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So, your first step might be to conduct some simple searches on the USPTO (United States Patent and Trademark Office) or the EUIPO (European Union Intellectual Property Office) databases.
The results from searches performed in trademark databases can be complex and confusing. It can be tempting to take short-cuts especially if money is in short supply.
No business can afford to fritter away money, so it’s strongly advisable to consult experts such as trademark attorneys to help you succeed the first time out.
Check for plagiarism
It’s very easy to ‘scrape’ many people’s websites. What this means is that someone can literally ‘copy’ your content, paste it on their website then pass it off as their own.
This is really frustrating when it happens to you because it can be a lot of work (and a waste of time) trying to get that person or entity to ‘take down’ your property from their site.
Duplicate content can confuse search engines like Google. This could affect your search-engine rankings. You can use tools like Grammarly to scan the web for theft of your written content.
Are you confident that you understand intellectual property and can defend what’s yours?TrainingBusiness.com
Take-aways you don’t want to miss
- What intellectual property is and what it’s not
- How to go about registering a trademark
- What the costs of registering a trademark are
- How you can protect your intangible assets
- How to scan the internet for stolen content
- What to do if you have inadvertently used someone’s IP
Some resources for you
Grant Attorneys – New York IP Attorneys [USA]
WIPO – World Intellectual Property Organisation
Takedown – How a digital take down works [Entrepreneur Mag
EUIPO – European Union Intellectual Property Office [EU]
USPTO – United States Patent and Trademark Office [USA]
Grammarly Online plagiarism checker [$affiliate link]
IPO – Intellectual Property Organization [UK]
UpCounsel – Online marketplace for legal services [USA]
Avvo – Online listings of attorneys [USA]