Today Alexia Vernon tells you how she became a certification professional by developing her own certification programme.
If you’re thinking of doing this too, she also explains what the benefits are for businesses like yours.
Alexia is a transformational speaking and women’s leadership expert, coach, and author of the award-winning book Step into Your Moxie.
She is also the founder and president of the Step into Your Moxie vocal empowerment platform. Branded a “Moxie Maven” by President Obama’s White House Office of Public Engagement.
In this week’s episode you’ll learn:
- The benefits of making your pitches short
- How to discover and promote your differentiators
- Why you need to stop vocalised thinking
Check out the episode now! And subscribe to get more episodes like this one!
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I don’t think people are naturally endowed with confidence, the world strips us of that very quickly.
Alexia Vernon – How I became a certification professional
Finding your Moxie
“When I ask folks across sectors, what is your number one fear around public speaking, it’s almost always that they’re going to forget where they are, or that they’ll look silly or stupid.
It’s never about, ‘I’m going to cause harm’, or ‘I’m going to have a heart attack’. It’s always what happens in that moment when they go blank. And that is something I can relate to.
That was my number one fear as well until I realised that going blank will always happen.
If you have enough communication, there are going to be moments when you don’t know what to say.
And if the goal stops being having something fully formed at all moments, and instead becomes connection over perfection, taking the time to stop and smile, to breathe., to slow down, it is liberating.
You will realise something can go wrong, and you will recalibrate and recover, and it will be okay.
I see a lot of consultants make the mistake of doing what we call the pitch and pray
Alexia Vernon – How I became a certification professional
Addressing personal motivators
“Oftentimes when you’re talking about pain points in sales, it’s about money. It’s about not having enough time, it’s all the negative stuff.
If you shift to personal motivators things become positive. Rather than ‘you don’t have enough money, and we’re framing this as something cheap’, frame it as your client is making an investment in working with you to generate additional revenue for their organisation.
A big personal motivator that often gets left out is a sense of self, even when selling to organisations consultants tend to talk a lot about imagining how their clients’ employees would feel.
But what if, instead of their heads, they could be in their bodies, how much more they would speak up, and how much more innovation might they experience rather than people always positing the safe and done approach?
So, I encourage people who are listening to think about this in your selling process, what does it look like if you don’t only sell to end the pain, but you think about the pleasure and the personal motivation for that purchaser, but also for the people that they are representing.“
Take-aways you do not want to miss
- The most exhilarating thing Alexia has done in her business
- How Alexia gets to work with such well-known brands and big names
- Why you need to be clear about what you do and how you do it
- How to speak to the conversation in other people’s heads
- Reasons to make your pitches short
- How Moxie’s certification programme works
- The benefit of having a certification programme
Some resources for you
- Step into your Moxie – Free persuasive communication cheat sheet
- LinkedIn – Connect with Alexia
- Instagram – Alexia’s personal page
- Website – Leave the legacy you were born to make
Check out the episode today
LISTEN TO THE EPISODE AND SUBSCRIBE ON APPLE PODCASTS | STITCHER | SPOTIFY
Listen Again – Becoming a certification professional is just one way to monetize your business. For more ideas find out Sara Canaday sells leadership training.
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