Not all keynote speakers do a good job of using their skills to generate more leads, so how can you make sure you do?
Diana Chan is a dynamic professional Speaker, Trainer, and Executive Career Coach at My Marketability.
Today she is going to tell you why you need to consider your personal branding in all aspects of your business and how this can help keynote speakers generate more leads.
Diana is a personal branding, communications, and networking expert, where she’s known for differentiating your personal brand, building strong relationships, and communicating with confidence. Diana’s mission is to empower you to own your greatness with the confidence to shine and thrive in your career.
She’s been recognized as LinkedIn’s Top Voice in 2022 for Careers & Job Search and the Top Career & Job Search Expert to follow on LinkedIn in 2019 & 2020. She’s been featured in Forbes, LinkedIn, HuffPost, JobScan, Globe & Mail, and many podcasts.
In this week’s episode you’ll learn:
- Know your audience
- Differentiate your unique value
- Establish your authority and credibility
Check out the episode now! And subscribe to get more episodes like this one!
A lot of what I teach is about how to stand out how to go about selling yourself effectively.Diana YK Chan – How keynote speakers can generate more leads
Creating a simple stream of content.
“I repost my social media and that has been a game changer, using my pre-recorded content to create carousel posts. Think of PDF type of posts, with a series of pages that are transcribed and reposted.
By doing that I’ve been able to really double down on my content production like producing and publishing. When I was doing it myself I was only doing like one post a day. But now I can actually do two or three a day if I need to, or at least have months of content plan by outsourcing.
So to give you an idea back in August, I took three weeks off, and so I delegated to my VA to really help me schedule my content to post on my behalf.
Now obviously I approved all the content, but because of that exercise of delegating, I’ve been able to have at least the last three months of content nonstop of content right now just because I’ve delegated a lot of content of repurposing there.
So content repurposing is a huge, huge strategy, I would say especially for those who are speakers, and trainers where you have a lot of recorded content that’s really long. You can take snippets of it and repurpose it out.”
Being a business owner, you wear multiple hats.Diana YK Chan – How keynote speakers can generate more leads
Making your content relatable.
“When you’re first starting out you may not have a plan, you just post whatever.
But if you’re really serious about being a content creator, and using it as a way to generate leads, and build your brand and authority, you definitely need to have some sort of strategy and plan.
For me, going back to knowing my own brand, and what I stand for is I’m all about empowerment, empowering people and I want to be known for helping people reach their next level there.
So the way I think about content is I really think about my audience, what do they want? What do they care about? What are their pain points? So I really map that out. And then from there, I think both theme months.
For example, in September, back to school, I know it’s usually a time when people are looking for a new job, so I may have some more content around that thinking of making a change. Then I know around October, November time, is when people are busier with interviews, because more people come to me for interview coaching, so then I’ll start to have a series of interview tips type of content.“
Take-aways you do not want to miss
- How to use your content to its maximum potential
- What it means to differentiate your unique value
- The importance of how you want your brand to be remembered
- Ways you can repurpose your content effectively
- How Diana got started and developed her business
- Reasons you might want to move away from B2C
Some resources for you
- Website: My Marketability
- LinkedIn: Follow Diana Chan
- YouTube: Lots of interesting videos and short courses from Diana
- Instagram: Another way to follow today’s guest.
- Course: Learn how to present with confidence
Check out the episode today
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