Thought leadership isn’t just about sharing your opinions; it’s a strategic blend of expertise, credibility, and the ability to inspire and influence others.
So what does it take to become a successful and highly regarded thought leader in today’s fast-paced world of information and ideas?
My guest this week is Scott Jeffery Miller, a seasoned thought leader, highly sought-after speaker, Wall Street Journal bestselling author, and co-founder of talent agency Grey and Miller.
Join us a we journey from Scott’s early career at Disney to becoming a thought leader in leadership development. Learn about the significance of finding your niche, building a strong work ethic, and consistently creating content to establish a thought leadership brand.
Tune in and you’ll learn the following, plus much more:
- The importance targeting a specific audience with a unique point of view
- How to build a successful thought leadership brand
- Ways to monetize your thought leadership through various income streams
Ready to learn valuable strategies so you can embark on your own path to thought leadership?
Check out this week’s episode now! And subscribe to get more episodes like this one!
Don’t try to find your largest viable market, find your smallest viable market.Scott Jeffery Miller – Navigating the Road to Thought Leadership
Start Thinking Like a Great Thought Leader.
Most of us who have been to business school think about the total addressable market. And what happens is that we try to be all things to every people, and we don’t get circumstance based in our targeting.
You want to find the people who are in the same circumstance you are, use their words, use their phraseology, know their pain, and really understand what is their unique circumstance instead of trying to be in the business of 800 circumstances or 80 circumstances.
Pick a niche, and own it.
Ask yourself, what is the circumstance that I have expertise in? Are there enough people who also are struggling with it? Is my experience and point of view valuable enough for them to take the time and their resources to hire me to solve it?
That’s really the question.
Build your cadence, and your following will come.Scott Jeffery Miller – Navigating the Road to Thought Leadership
Starting out for Success: The Basics
You should have a consistent cadence in whatever you do.
If you’re on TikTok, post three times a day. If you’re on LinkedIn, post every day. If you’re on Facebook and LinkedIn, post two times a day on each platform. Post something different and pick what is your best medium.
If you’re great on camera, you ought to be on TikTok or Instagram doing reels. If you’re great at writing, you probably should be writing short-form blogs on LinkedIn three times a week, and maybe have a daily email newsletter.
The key is consistency.
Don’t start at one day, and then come back eight days later and then do two in two days.
If, for example, you post every Tuesday at three o’clock for four years, you will build a following, no excuses.
The podcast that I host has 300 episodes, it’s released every Tuesday at 6 a.m. and throughout the pandemic, all through child my wife’s childbearing, all through earthquakes and traumas etc. I showed up, I’ve never missed an episode.
Now it has become a significant influence because I built a cadence.
I just followed some simple business practices and pivoted these frequently.
And it’s built a brand that I’ve been able to monetize and also add value.
None of it was rocket science I just kept doing it and kept going.⬅️
Take-aways you do not want to miss 👇
- Understand the importance of finding your unique and authentic voice in thought leadership
- Learn about the value of consistency in content creation and engagement on various platforms
- Gain insights into how you can transition from being a subject matter expert to a thought leader
- Discover the concept of finding and focusing on your smallest viable market for success
- Understand the importance of having a clear purpose and goal when writing a book
- Learn about the process of building your brand and monetizing it through multiple income streams
- Gain insights into how to balance the demands of entrepreneurship and self-promotion
- Understand the importance of courage, vulnerability, and stamina in building a thought leadership career
- Learn about the significance of networking and creating social currency in thought leadership
- Discover the value of sharing your personal experiences and stories to connect with your audience
Some resources for you
- Scott’s Website: ScottJeffreyMiller.com
- On Leadership with Scott Miller – Listen to an episode today
- LinkedIn: Follow Scott on LinkedIn
- Seth Godin’s Website: Sethgodin.com
Check out the episode today!
Read Again – 10 Powerful Ways to Stand Out from the Crowd
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