Is the self-employed dream a bit of a mystery? If you’re looking to set up your own training/consulting/coaching business, or are on the first steps to being a solopreneur then this episode is for you.
In this episode, my guest, Martin John, founder of Martin John Training, shares his journey from corporate to self-employment and gives you key insights into what he’s discovered along the way.
Ever wondered how to secure the best value for your business or build your brand’s authority? Tune in to uncover the art of negotiation and influence while thriving through the challenges of being your own boss.
In this episode you’ll learn the following, plus much more:
- The art of modern negotiation and how to secure the best value for your business
- Strategies to build authority and credibility in your brand
- How to thrive amidst challenges and find success
Check out this week’s episode now! And subscribe to get more episodes like this one! 
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I use my network quite a lot. A lot of my leads have come from my existing network.
Martin John – Why I started as a self-employed trainer
What does self-employed success look like?
“When you start, you think all your friends and family will come to you and give you leads.
When I left my corporate role, I think I had something like 800 connections on LinkedIn, I thought this is going to be a breeze.
Everybody’s going to buy from me and people like doing business with me, it’ll be absolutely straightforward.
Not at all! ⬅️
You are basically starting from scratch, but that isn’t impossible, it can be done if you want it.
You have to have bold plans, and it’s up to you to execute those and deliver on them” ⬅️
Going in cold is not often successful.
Martin John – Why I started as a self-employed trainer
How do I get more contract wins?
“One of the topics I teach is negotiation.
One thing that customers will learn from me is that if you’re expecting some kind of reduction or concession from the other party, you have to trade.
The other party isn’t just going to cough that up for free.
Based on my experience, I know how buyers think, and what will really switch them off.
One of their hot buttons to press is trying to push what you sell, this is never going to work. You need to understand what the buyer needs.
If you really show you understand what their problems are, what issues they need resolving, and what challenges they’re trying to overcome, then you are more likely to win the contract.
If you can link your proposal to those, then bingo, you’re in, rather than a pushy sales technique.” ⬅️
Take-aways you do not want to miss 👇
- The right way to sell to an organisation
- How Martin became a LinkedIn Learning Instructor
- What made Martin decide to go freelance and work for himself
- How procurement plays a role in sales
- Which things you can do to get clients to buy from you
- Tips and tricks for working with procurement
- How he decides which clients to work with
- What have been some of the highs and lows of working freelance
- Where Martin expects to be in 18 months with his business
- How you can find a winning formula for Marketing yourself
Some resources for you
Martin’s website: Martin John Training
Cialdini Certified Coach: Influence at work
LinkedIn: Follow and connect with Martin
LinkedIn: Follow and connect with Chris Croft
My LinkedIn: Connect with me
My Book: Sales Coaching Essentials
Check out the episode today!
LISTEN TO THE EPISODE AND SUBSCRIBE ON APPLE PODCASTS | STITCHER | SPOTIFY
Listen Again – How to succeed & grow your business as a solopreneur w/ Dan Weedin
Listen Again – Top methods to becoming a more successful entrepreneur w/ Karin Hurt and David Dye
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