If you’re running a business these days, you need to have a web presence. You need some kind of home page or landing page where people can find you.. and find out about you.
More importantly, they want to learn how you can help them and how you have helped people like them. They want credibility and authority. Does your website give this to your visitors?
Today’s guest Greg Merrilees helps consultants and coaches to create conversion machines that don’t just inform but convert visitors into paying leads. Check it out now!If you have a website that has great sales copy, problem-solving content, all presented with a professional design, those things are going to give your brand 'authority' TWEET THIS
Listen to the episode now
You need a lead-conversion machine
Many trainers and consultants make the mistake of deciding what they as business owners want from their website rather than finding out what visitors to their site need.
I have done this myself on more than one occasion. I have created a site for my training brand based on my design and my content ideas, then I have created the pages I think I need.Before you design your training or consultancy website, why don't you interview your existing or potential customers to find out what they want from your site? TWEET THIS
Disaster. Waste of time. Don’t do it. It makes no sense to launch your consultant website or to produce anything until you fully understand:
1 Who your ideal paying client is
2 What problem(s) they are willing to pay to solve
3 How much value there is in solving that problem
4 What kinds of content will convince them to take the next step with you
My guest today, Greg Merriless agrees!
You don’t want just a website. What you really want is a system that attracts people to engage with you so you can convert them to paying customers.
Check out the episode now!
Take-aways you don’t want to miss
- What the difference is between a web page and a landing page
- How to to convert visitors into prospects
- What you need on the front end and on the back end of your site
- Which kinds of software can capture visitors details
- What lead magnets are and how to use them to attract clients
- What the difference is between organic and paid traffic
Some resources for you
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