What’s a workbook and why would you want to release information to accompany your training? 🤔
Many course creators know that people want a step-by-step process to put learning into effect.
👍A course workbook is an opportunity to release information to your clients with a branded asset that reminds them of the value that you provide.
There are, of course, cost and time considerations involved. It’s worth doing none than doing it poorly. I’ve seen excellent workbooks and I still refer to them.
So today, I’m going to give you the pros and cons of creating workbooks for your audience. 🤗
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Workbooks are often quite handy when they’re digital, because they can be updated quite quickly.
Mark Garrett Hayes – Why you should release information workbooks to accompany your training.
What are a few of the biggest pros to release information workbooks?
“Workbooks can provide a structured way for your audience to engage with course material, offering a tangible guide to help them consolidate their learning. 🤩
Detailed key lesson takeaways can provide a summary of important concepts that your audience can easily review after the training or workshop.
📝Moreover, they can act as a handy checklist of action items or step-by-step guides, offering a practical path for people to apply what they have learned or revisit to refresh their learnings.“
There’s a strong connection in people’s minds between what they’ve done with something you’ve given them.
Mark Garrett Hayes – Why you should release information workbooks to accompany your training.
Workbooks = easy brand recognition.
“Think of it this way, once your event or talk or Keynote or program is over if you’ve provided a workbook, that’s the only thing people have.
I know that many people have had them floating around their offices for quite a while.
And then they have seen it and have been reminded of me and the course.
People sometimes don’t just want the course and they’re willing to pay for the workbook as an add-on too. So, if it’s really valuable additional information you could provide, think of that as a revenue stream. 💰
Often, when you’re delivering a keynote, you’re perhaps not allowed to give out something. But you can give people something that you can leave on their chairs or on the tables at a conference or seminar.
Your workbook can act like a business card with your branding on it.
❤️️People have got something from you that relates to the event and what you’ve spoken about, which means there’s a real connection between them.
When people have something like that they are more likely to remember your brand.” ⬅️
Take-aways you do not want to miss 👇
- Seven pros and cons of creating your workbook.
- How you can create a framework
- Benefits of customization of your workbook
- Advantages and disadvantages of releasing information workbooks
- How you can stand out in a competitive world
- How you can use workbooks for lead generation
- Why your workbooks can be a revenue stream
Some resources for you
My LinkedIn: Connect with me
Canva: A great, easy-to-use design tool with workbook templates
Emma’s Book and Workbook: The Personal Board of You
My Book: Sales Coaching Essentials
Check out the episode today!
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