TrainingBusiness is an eductional content platform serving trainers, facilitators, coaches and learning & development consultants around the world.
Alongside our podcast, we post useful articles on our blog each week. This written content is designed to help our community to start, grow and scale their people-development business.
The articles which subscribers find useful are those which provide practical advice to help our readers with challenges in business-related areas such as sales, marketing, technology, branding, communication etc.
What you get
So what’s in it for you? What do you get out of submitting a quality article to the TrainingBusiness® blog?
- Your own unique link with your name
- Your own contributor page (check out Katy’s here) where all your articles live
- A link back to your expert site to help your sites search-engine rankings
Thousands of your peers as well as potential publishers, clients and employers could read your articles. Several of our guests have found paid work with organisations who have liked their content.
Would you like to see your expert content published here on trainingbusiness.com?
Please read our guidelines below:
What we are looking for
We welcome quality submissions from experienced training, coaching and facilitation professionals as well as from authors, consultants and subject-matter experts. All approved content is reviewed to ensure that it meets audience needs.
We prefer practical content that helps people (like you and me) running their own businesses but we are also interested in content that shines new light on talent-development models, systems and thought-leadership.
We reserve the right to edit finished articles to ensure consistent length, structure and quality.
We ask that prospective writers review our guidelines outlined below to ensure that article submissions are successful.
We ask that you ensure your article is not overly self-promotional so that readers do not have the feeling they are being pitched to or sold. Ok?
Please review the style of existing articles on trainingbusiness.com/blog in order to increase your chances of having your content approved.
1 Keep it concise
700-1000 words. Short paragraphs. Short sentences. Punchy language. Bullet-points etc.
2 Use structure
Provide clear headings for each of your paragraphs. Keep the reader interested by addressing the challenge they face. Provide solutions in the form of instruction. Give them clear steps to achieve results.
3 Make it original
Give us content that has not been published anywhere else. Do not plagerise others work. We use clever software to check. If we find duplicate or ‘repurposed’ content, we take it down without notice.
4 Be interesting
Readers don’t want pure theory. They want content that solves problems. Use examples, stories, evidence, references, numbers, statistics, proof to back up your claims and illustrate your ideas.
5 Keep it clean
Give us articles without political references, defamatory or slanderous content. We will not take responsibility for any submitted article that debases any organisation or person.
6 Research the topic
Submit content that addresses current trends and future trends. Provide facts and relate them to the reader. Give examples where relevant. Just don’t fluff or make it up ;o)
7 Be passionate
Readers have a wide choice of content. Waffle causes people to lose interest. You want people to read your work. So do we. You must care about your topic. Show that you want to help. Write with enthusiasm. Share helpful ideas.
Before you send us a finished article, please do 2 things:
1. please review the style of existing articles on trainingbusiness.com/blog. This will give you a feel for the kinds of content that works.
2. please send us a brief outline of the article that you plan to write
Your outline will have three separate sections. We explain all of this below. (keep reading!)
When you are happy with this, feel free to email us your proposed outline so we can get back to you quickly.
The ‘Challenge’ Section
This is the first section of your outline. Describe the problem / issue / challenge that the reader is facing
For example, if your article is going to be about training needs analysis, then write down some reasons in this part of the outline that your reader might be struggling with this topic.
The ‘challenge’ section usually grabs the reader’s attention by addressing an issue they face and makes them want to read the rest of the article if they are interested in your solution.
The ‘Solution’ Section
The second section of your outline is where you introduce your expertise in order to solve the problem.
For example, you might have a 5-step, 3-step or 7-step process / framework / methodology that helps your reader perform an effective training-needs analysis.
You might want to use a story or use a case-study to explain how your approach works in practice (not theory)
It is always useful to refer to statistics and these should come from a reputable source that you can provide a source and link online.
If you use excerpts or intellectual property belonging to someone else, it is necessary to seek their permission and to give them credit in your article.
If you have a written a book on the subject, this is a great opportunity to show how your system or framework works.
The ‘Results’ Section
The third and final part of your outline is where you explain the results and benefits that the reader can expect by following your advice in your article.
In the case of an article on training needs analysis, your outline might showcase how a client of yours followed your system and was able to improve the quality of training needs analysis by X%, which led to X results.
What people want from reading your article is to find a solution and they particularly want to feel that the solution is the right one for them.
This may sound like a lot of work. It is. But, your article could be read by thousands of people and it could be online for a long time. If it’s helpful and well-written, people might get in touch and who knows where that could lead.
If you are still interested, contact us here using the form on this page.
Many thanks for your time and interest!